ung It Together ment: Lesson 15: Tying it Together Assignment Score: 0.00 Save Submit Assignment for Grading ws Ch1s.es Questions or As marketing manager for the new Jump! athletic shoe company, you have a lot of work to do in order to compete with athletic shoe giants like Nike and Adidas. Though your company makes various kinds of athletic shoes, they want to build their brand around basketball shoes. Your marketing campaign must be top notch, and probably feature an up-and- coming basketball star. Nike has LeBron James and Adidas has Derrick Rose. You need to find someone who is a rising, personable star - but not yet a spokesperson for a competitor. Jayson Tatum is your pick, based on his three-point percentage and smart team defense, two talents you will feature in your advertising, One of the promotional objectives you set for the sales team early on was to get people to try Jump! basketball shoes. Your belief is they are so comfortable that once prospects try them on they won't want to leave the store without them. Which of the following methods would best accomplish this sales objective? a. Newspaper ad in the daily newspapers of the ten largest cities in the US O b. Postcard about the basketball shoeline directly mailed to season ticket holders of the Boston Celtics O c. Pop up ad for Jumpshoes featuring Jayson Tatum on the ESPN website Od national TV ad offering a free t-shirt for anyone who tries on the shoes. Ads will be broadcast on NBA on TNT