Assignment No.2 MARKS: 1 TOPIC Designing PR Campaigns Learning Objectives: To develop understanding of designing campaigns for Public Relations programs. To learn about various elements of a PR campaign. Assignment 2: The overall literacy rate in Pakistan is 43%, but it is alarmingly low at just 18% for rural females. Task: Marks: 15 Suppose you are hired by a non-profit organization to resolve the issue of low female literacy in rural Pakistan. As a PRO of the above organization, design a PR campaign to combat this issue and achieve behavioral change. The campaign must have following points: Mission statement of the organization (2 marks) Objectives of the campaign ( 2 marks) Two PR strategies/campaign models to accomplish these objectives (5 marks) Chosen Media vehicles (2 Marks) Details of each strategy chosen (what, why, how) (2 marks) Methods to monitor and evaluate the success of PR campaign (2 marks) Learning Outcomes: Students will be able to: Analyze the role of a strong campaign for successful PR. Identify the steps involved in designing a PR campaign. Develop creative skills for managing PR problems