Question: Assignment objectives: 1. Describe the key concepts upon which the practice of marketing is based 2. Recognise these concepts in the marketplace and in everyday

Assignment objectives:

1. Describe the key concepts upon which the practice of marketing is based

2. Recognise these concepts in the marketplace and in everyday life

Task: Please provide introduction, body and conclusion explaining fundamental marketing concepts using Happysocks US as an example. The concepts are as follow: marketing value exchange and relationship the link between marketing, value, exchange and relationship

(https://www.happysocks.com/us/)

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