Assignment objectives:

1. Describe the key concepts upon which the practice of marketing is based

2. Recognise these concepts in the marketplace and in everyday life

Task: Please explaining fundamental marketing concepts using HappySocks US as an example. The concepts are as follow: marketing value exchange and relationship the link between marketing, value, exchange and relationship

Research and make sure you understand Happysocks US.The key to this assignment is the ability to collect the resources (research on the company, secondary information and journals,) evaluate these resources and craft your own argument (e.g. integrating different perspectives, putting your own thoughts) that answers the assignment question.