Assignment Overview:

A simple written report is required by the students. They can choose a product or service that they have experience or have information and analyse its marketing mix elements $($product$,$ price, place and promotion$).$

Instructions:

Product Selection:

Choose a product or service you use regularly or are familiar with. It could be a favourite snack, a mobile app, a clothing brand, etc.

Marketing Mix Analysis:

Product: Describe the features and benefits of the chosen product$/$service$.$ What problem does it solve for customers?

Price: Investigate the pricing strategy of the product$/$service$.$ Is it priced competitively? Is there any discount or promotion offered?

Place: Identify where the product$/$service is sold or distributed. Is it available in physical stores, online platforms, or both?

Promotion: Explore how the product$/$service is promoted to customers. Look for advertising, social media presence, or any other promotional activities.

Target Audience:

Describe the target market for the chosen product$/$service$.$ Who are the primary customers? What demographics or psychographics define this audience?

Competitive Analysis:

Research competitors offering similar products$/$services$.$ Compare and contrast their marketing strategies with the chosen product$/$service$.$

Conclusion:

Summarize your findings and provide recommendations for improving the marketing strategy of the chosen product$/$service$.$ Write a paragraph to conclude the report.

Format:

The assignment should be typed and organized into sections $($Product$,$ Price, Place, Promotion, Target Audience, Competitive Analysis, Conclusion$).$

Use clear and concise language, and provide examples wherever possible.

Include any references or sources used for information.

Submission:

Submit the assignment by the specified deadline either electronically or in hard copy, as instructed by the instructor.