Assignment Overview:

$$ In this assignment, you will delve into the initial stages of marketing by exploring product concept development. Your task is to identify a consumer problem and propose a

product solution to address it$.$ This assignment will set the foundation for your marketing efforts throughout the course.

Instructions:

$$ Identify a Consumer Problem: Think about common problems or pain points that consumers face in their daily lives. This could range from convenience issues to

more significant challenges. Your goal is to pinpoint a problem that you believe has a viable market and can be effectively addressed with a product.

$$ Develop a Product Concept: Based on your research, brainstorm a product concept that effectively solves the identified consumer problem. Consider factors such

as functionality, usability, and uniqueness.

$$ Create a Presentation Slide: Summarize your findings and product concept in a single slide presentation. Include the following:

$$ Consumer Problem: Clearly articulate the problem you aim to solve.

$$ Product Solution: Briefly describe your proposed product solution and how it addresses the consumer problem.

$$ Visuals: Utilize visuals, such as images or diagrams, to enhance the clarity and appeal of your presentation slide.

Deliverable:

$$ Submit one slide presentation that encapsulates your product concept. This slide should effectively communicate the consumer problem you intend to solve and

the product solution you propose. Due date: $9$th May, $2024$

SAMPLE: