Assignment Overview In this assignment, you will employ PEST analysis, SWOT analysis and Michael Porter's Five Forces' applying visualization tools, in order to understand a business context, and to provide succinct and supported advice to the following question?. A description of the analysis, modelling and advice activities is provided below. Should ANZ bank abandon the physical branch model and transition all its services online? Specific Tasks For the first three tasks you should use Microsoft Visio, or an appropriate modelling/diagramming package, to present and explain your analysis. 1) PEST analysis and model (1 page) a) Analyse and identify the most important macro-environmental forces (political, economic, social, technological) that will influence ANZ's decision to adopt only online service delivery models 2) SWOT analysis and model (1 page) a) Analyse the strengths (internal competencies (incl. learning management systems), expertise, teaching modes, brand, etc.) of ANZ that will enable it to become a purely online provider. b) Analyse the weaknesses (e. constraints) within ANZ that will inhibit its ability to become a purely online provider (e.g. pricing structures, industry partnerships based on face-2-face delivery) c) Analyse the market opportunities for ANZ which make the transition to purely online delivery an attractive proposition (think about the post-COVID world). d) Analyse the market threats that could affect 1) ANZ's ability to offer online delivery, and 2) take a market leadership position in online teaching A note on the industry authenticity of the assignment: these modelling tools have been around for three decades and are still widely used in industry today. They are essentially heuristics but they are very effective tools for generating thinking, discussion and action (gol no go further analyses required, etc.). As professionals, you need to have a mastery over basic tools such as these. Just because something is old does not mean it is obsolete! ? Your analysis using each framework is expected to be purely descriptive/qualitative, however, it is also ok (and encouraged) to use simple ranking or scaling measures (scores from 1 to 5) to help grade each force/factor you identify. This can help you to make your final recommendation. More on this in tutes. 3) PORTER'S FIVE FORCES analysis and model (1 page) a) The purpose of your Porter's Five Forces analysis is to identify the major competitive forces for ANZ in the banking sector - both for face-to-face banking and fully online. The analysis will help you to understand where ANZ is best able to reduce or control the intensity of competition. What competencies, expertise, investments, brand equity, etc. can ANZ draw upon to mitigate the threat of new entrants (i.e. organisations) competing online and face-to-face? What things can ANZ draw on to mitigate the threat of substitute products from existing and new players competing in these markets? What things can ANZ do to mitigate the commercial power of customers. What things can ANZ do to mitigate the power of suppliers (e.g. IT). For the purpose of this assignment, let's agree that suppliers include technology vendors (software/ hardware), facilities maintenance and operations third parties, consultants, and also staff. 4) RECOMMENDATION (OR ADVICE) a) Four sentences only. In industry, no-one wants to read a lengthy document. In many cases, when you're committing something to paper, you are telling people what they need to know - that's all. b) This task is about succinctness. These take away sentences should sit next to the appropriate diagram analysis, and can be replicated on the final recommendation 1) Sentence 1 (2 lines max) Simply state your recommendation should Swinburne University abandon the physical campus model and transition all of its teaching to online? h) Sentence 2 (2 lines max) Based on your PEST analysis, what is the key takeaway in support of your recommendation. ii) Sentence 3 (2 lines max) Based on your SWOT analysis, what is the key takeaway in support of your recommendation. iv) Sentence 4 (2 lines max) Based on your Five Forces analysis, what is the key takeaway in support of your recommendation