Assignment Part $2$: Consumer Behavior Critical Reflection

Business ethics are rules of conduct that guide the actions of people within a marketplace. You will view ethical standards against what your culture deems as right or wrong and good or bad. These mostly universal values include honesty, trustworthiness, fairness, respect, justice, integrity, concern for others, accountability, and loyalty.

In Chapter $2,$ you read about dark consumer behavior. Not everyone follows universal values, which may be viewed as dark behavior. For the assignment, you will look into an ethical topic of your choice in$-$depth concerning what may lead a person to display dark consumer behavior.

Write a critical reflection paper on a consumer behavior topic and show how the topic may lead to dark consumer behavior.

Choose a topic from the text in Chapter $2$ relating to the consumer research process that leads to dark consumer behavior.

Include a minimum of two academic sources retrieved from the Purdue Global University Library.