Question: Assignment, Persuasive Message: Instructions: Develop a persuasive message about a Product /Theme Assignment Instructions: Choose one of the two products/themes below and develop a persuasive

Assignment, Persuasive Message:

Instructions:

Develop a persuasive message about a Product /Theme Assignment Instructions: Choose one of the two products/themes below and develop a persuasive message (Ad) for the product, using the inductive outline. Please review Chapter 8 before completing this assignment. Make sure you Ad encompasses these elements: A = Attention Getter, I = gain Interest, D = create Desire, A = encourage Action. Please be creative, informative and persuasive. You are encouraged to research the products, their markets and potential buyers in preparation for designing your Ads. (Your work must be original). Products/Theme(s): 1. Animal rights 2. Electronic Cigarettes Attention: (Get target audiences attention) ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ _____________________________________________________________________________________ Interest: (introduce the product, service or idea) _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ Desire: (create desire based on value, appeal, strengths, expected benefits, etc.) __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ Action: (encourage action, i.e., buy now, try it today!) ___________________________________________________________________________ ________________________________________________

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