Question: Assignment Question 1: A tree provider to plant nurseries is trying to use customer lifetime value to determine the value of its customers. Two customers

Assignment Question 1: A tree provider to plant nurseries is trying to use customer lifetime value to determine the value of its customers. Two customers are shown below. Use customer lifetime value to determine the importance of each customer. Use an 8 percent discount rate. Avg. Annual Sales Avg. Profit Margin Expected Lifetime Customer A $21,500 20% 10 years Customer B $14,000 10 6 years

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