Question: * Previous answer was incorrect. A tree provider to plant nurseries is trying to use customer lifetime value to determine the value of its customers.
Previous answer was incorrect.
A tree provider to plant nurseries is trying to use customer lifetime value to determine the value of its customers. Two customers are shown below. Use customer
lifetime value to determine the importance of each customer. Use a percent discount rate.
Do not round intermediate calculations. Round your answers to the nearest dollar.
NPV Customer A: $
NPV Customer B: $
What do you recommend?
is more important.
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