Assignment Question: Assuming that you are the Business Development Manager for an organisation of your choice, you are required to develop a business plan to initiate an overseas operation in a country market conducive to the core product or service offered. The plan should cover the following tasks: 1. Explain how the selected product/service has evolved with globalisation since it was introduced to the local market, and identify and explain the current global trends that may affect the selected product/service in the next 5 years. 2. Carry out international market research to show the window of opportunity towards the product in the proposed international market. 3. Identify the existing consumer behaviour towards the competitive products in the proposed international market and demonstrate the window of opportunity for the planned product/service. 4. Based on your findings from Q2 and Q3 develop the most suitable marketing strategy (objective setting to implementation) to exploit the identified opportunity. This is a plan and must be presented in report format and style. This is an academic piece of work therefore you are expected to link theory and practice. You must acknowledge the sources of information and evidence using the Harvard referencing system. The use of a range of information sources is expected - academic books, peer reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information. 3 | P a g e Assessment Requirements: The submission of your work assessment should be organized and clearly structured in a report format. Maximum word length allowed is 2,000 words, excluding words in charts & tables and in the appendixes section of your assignment. This assignment is worth 100% of the final assessment of the module. Indicate the sources of information and literature review by including all the necessary citations and references adopting the Harvard Referencing System. Students who have been found to have committed acts of Plagiarism are automatically considered to have failed the entire module. If found to have breached the regulation for the second time, you will be asked to leave the course. Plagiarism involves taking someone else's words, thoughts, ideas or essays from online essay banks and trying to pass them off as your own. It is a form of cheating which is taken very seriously. Report Structure Title Page Executive Summary Table of Contents A list of figures and/ or list of tables where appropriate Introduction Body Conclusions References Bibliography Appendix