Assignment question:

Coca Cola Case Study: An Analysis Of Organizational Behavior

Introduction

Organizational behavior in this coca cola case study refers to the study of activities or behavior of the

employees inside a commercial enterprise. The aim of this coca cola case study is to figure out the

strategies with which the company can utilize it human capital in order to make the organization a better

place to work.

Background

Coco Cola has been serving the world for more than $130$ years. However, the organization is facing

extreme problem in the markets of the island country like Sri Lanka. The company is facing a downtrend

regarding its brand value. In the year $2014$ the brand value of Coca Cola a around $34$ billion dollar

whereas it has decreased to nearly $32$billion dollar in the year $2018.$ The case study discovered certain

factors that have caused such an acute downfall of the branded organization. One of the factors is the

mismanagement inside the organization.

Reasons of the downfall of Coca Cola Company

Communication: It was found out that communication was one of the major reasons. The entire set $*$

of the organization is so much corporate like that the employees hardly get time as well as scope to st$.$

their opinion or thought with others. It has affected the growth of the company in two different ways.

First of all the staffs could not get chance to share their problem with their leader. As a result, they could

not develop their skill in order to improve their performance. On the contrary, the company lost the

opportunities of utilizing the innovative ideas of the workers that could have been fruitful for the Coca

Cola Company.

Feedback sharing: The HR of the team leader did not pay proper attention on sharing the feedback with

the staffs. As a result, the employees did not get the chance to improve their skill. Sometimes, they

lacked of the proper knowledge of using the latest technology while producing the various products.

This situation had a negative repercussion on the company's growth as a lot of employee left the firm

out of lack of dissatisfaction. As an irreversible effect, the company had to face an acute shortage of

labour that has hindered the production rate.

Motivation: With its huge population, the country enjoys the facility of plenty human capital. May be

that is the reason that the company treated its staff as a factor that can easily be replaced by some other

employ. The management of the company did not pay attention in order to motivate the employees. For

instance in this coca cola case study, they did not arrange proper compensation or increment which was quite demotivating for the staffs. As a result, the employee showed less interest in order to enhance their performance.

Absence of proper training: Another reason for the downfall of Coca Cola Company is the lack of training that needed to be provided to the employees in order to enhance their performance. Like other countries such as Australia, UK and many more others, the company did not have proper training facilities for their employees. I think, that is the reason why the staffs who were unable to perform well were easily demotivated. In addition, the management did not take any measure to increase the efficiency of their workers. This situation had an adverse effect on their work performance which consequently followed by the decrease in the quality of the products.

Attitude of team leader: The team leader failed to motivate their team members. Most of the time they could not encourage their subordinate staffs and thus they could not take proper initiative in order to achieve the company$$s target. In addition, the team leader and the supervisors did not perform the proper monitoring of the tasks of their subordinate team members.

Proper working environment: The management failed to create the proper working environment that can encourage or motivate the employees to give their best performance $($Jones and Comfort, $2018,$ pp$43).$

Reference

Jones, P$.$ & Comfort, D$.,2018.$ The Coca Cola Brand and Sustainability. Indonesian Journal of Applied Business and Economic Research, vol. $1,$ no$.1,$ pp$\mathrm{.}34-46.$

Questions:

$($i$)$ From the case study above, give a brief definition of what you understand by Organisational Behaviour? $(5$ marks$)$

$($ii$)$ What are the different people strategies that Coca Cola organization should adopt to upgrade its human resource? $(10$ marks$)$

$($iii$)$ One of the reasons of the downfall of the organization was that management did not cooperate with its staffs in terms of feedback, motivation, commnunication etc. What are the different roles of a manager in an organization? Please illustrate your answer taking the Coca Cola industry as an example. $(15$ marks$)$