Assignment Question

How does the Marketing Planning Process influence a company's strategy? Discuss the ten key steps, including defining corporate mission and goals, analyzing the current marketing situation, conducting SWOT analysis, formulating marketing objectives, forecasting sales, generating strategies, preparing marketing programs, allocating resources, implementing the plan, and measuring outcomes. Support your explanation with practical examples illustrating the impact of each step on strategic decision$-$making.

Research Methods:

Welcome contributions that delve into the theoretical framework within the context of Marketing Planning Analysis. Various research methods are encouraged, including conducting case studies based on secondary sources analysis, or employing qualitative and quantitative methods tailored to the study context. Additionally, submissions are invited to address specific topics, including but not limited to sectors such as airlines, retail, hospitality, health care services, banking, food and beverages, or tourism.