Assignment Requirements Chapter 4 of the text will be invaluable in competition this assignment. Students may structure their formal report as follows: Description of the business idea. Description of the industry (as defined in chapter 4) including where the industry is in the industry life cycle (figure 4.1) A description of where in the value chain their business idea would fit (figure 4.2) A description of how attractive the industry their business would enter is according the Porter's 5 Forces A description of the first customer segment (demographic, psychographic characteristics) (and other items on Table 4.1) Are there any gatekeepers, influences, deciders or users who need to be considered? As in table 4.2, please define 2 or 3 customer segments A description of competitors both direct and indirect, are their any emerging or potential competitors? (are those listed good competitors or bad competitors) Competition 15% Assignment Evaluation Business Idea. 15% Industry 15% Value Chain 10% Porter's 5 Forces 15% First Customer Segments 10% Customer Discovery Hierarchy 5 Further Customer Segments 159415 Marks will be deducted for poor editing Students are expected to use acceptable sources and cite them. Footnotes or APA are acceptable