Assignment Scenario:

After an exhaustive Interview process, you have been selected out of a large group of candidates to launch the Canadian division of a successful foreign-owned and controlled, US-based public company that wants to expand into the Canadian market.

After a months long training process travelling to stores across America and meeting employees across the United States, Dollar General sends you back to Canada and asks that you return to their Head Office In Goodlettesville, Tennessee in 90 days to present your Strategic Plan for expansion into Canada.

Your mandate:

Dollar General wants a minimum of 3 locations opened in Canada in 2024 and another dozen in 2025.

Executive Management wants to know how you are going to do it; what analysis you have done so far and how you are going to succeed.

Additional background:

163,000 employees.

18,130 locations in 46 US States.

There are more DG locations than McDonalds in the continental USA.

Low-priced product model: 20% of products priced at $1(USD) or less.

Multiple store formats.

Company #91 in Fortune 500 ranking.

Net sales of $34.2 billion.

Operating profit of $3.2 billion.

Net income of $2.4 billion, and diluted earnings per share of $10.17.

Cash flows from operations of $2.9 billion.

COMPENSATION: Its important to understand how you can be rewarded IF you get the STRATEGY right.

Understand the total compensation opportunity for District Manager for Canada at companies like Dollar General, base salary plus other pay elements

Average Base Salary

$92,686(USD)

Bonus: $4500 for every new store location opened.

Average Total Cash Compensation

$107,347(USD) + Bonus.

The above average base salary (core compensation), as well as the average total cash compensation for District Manager in companies like Dollar General in the United States are listed. The base salary for District Manager in companies like Dollar General range from $76,375 to $118,156 with the average base salary of $92,686. The total cash compensation, which includes bonus, and annual incentives, can vary anywhere from $87,215 to $144,090 with the average total cash compensation of $107,347.

Stock options and Equity participation will be negotiable IF you are successful in the first 2 years of employment.

If you are successful in opening 15 store locations by the end of 2025, you will be the leading candidate for the position as President, Dollar General Canada.

* (Source: salary.com March 2023, but, all terms and conditions listed above are for the purposes of this fictional assignment only.)

Prepare a 4-6 page EXECUTIVE SUMMARY or a 12-15 page Powerpoint Presentation for the US Management team of Dollar General using as many strategic tools, models and theories we have looked at throughout the term.

Your mention of a STRATEGIC tool/theory will count and your interpretation of the use of that theory to make your case will count. Be sure to HIGHLIGHT the theory or model or process if you want to receive credit.

(EXAMPLES)--SWOT, 5 Forces, JV, Pestel, Co-locating, 4 P's etc

Your goal as District Manager for Canada will be to travel to Tennessee & get Executive support to open a minimum of 3 stores anywhere in Canada in 2024 and 12 more in 2025. It is mutually understood that more store locations will be demanded if your strategy is successful. It is further understood that your business openings, offers of employment and will respect all local laws and conditions.