Assignment specification Case Study: Effective internal and external communication within an organisation You were hired a few months ago as the Head of Customer Service Unit for Soft Media Software Development Company that sells management platforms to professional associations to help them run their operations and support their members' activities This is your long awaited professional job and you have been given with some key responsibilities. The company is doing well. In 12 years, it has grown from a five-person business into that employs 150 people and 6 regional offices in the Middle East sales teams, and there is even an offshore tech-development team. But this growth has created a problem: the extensive face-to-face communication that helped make Soft Media Software Development Company a thriving business has, in many cases, become difficult or impossible. As a result, the sense of teamwork in the organisation is weakening. The Chief Executive Officer has asked you to conduct a meeting and have a discussion with the whole team to find an internal communication solution. You are also expected to conduct several virtual meetings to train the customer service staff in dealing efficiently and professionally with online and offline complaints of a diverse customer base through effective written as well as oral communication. You are expected to support your arguments with substantial research. Bibliography is not included in the word limit. Questions MUST BE ANSWERED IN REFERENCE TO THE CASE. Theoretical answers without referring to the Case will receive lower marks! 1- What is the importance of teamwork in an organisation and how will you ensure enhanced collaboration through meetings and virtual presentations? (10 marks)