Assignment Structure & Requirements:

$1.$ Introduction $(10\%)$

$$ Introduce yourself, assuming a marketing role $($e$.$g$.,$ Director of Marketing, Sales Manager, President$).$ Establish credibility.

$$ Present the product to be marketed, including the manufacturer if applicable.

$2.$ Target Market Analysis $(15\%)$

$$ Utilize the four segmentation bases $($Demographic$,$ Geographic, Psychographic, and Behavioristic$)$ to describe the target market.

$$ Clearly explain how the identified target market aligns with the product and its benefits.

$3.$ Marketing Mix Integration $(25\%)$

$$ Incorporate the Marketing Mix $(4$P$\text{'}$s$)$ into your video, with a specific focus on promotion.

$$ Highlight the value and benefits of the product to the audience.

$$ Clearly communicate where and how the product can be purchased, including pricing information.

$4.$ Creative Engagement $(15\%)$

$$ Employ creative techniques to captivate and maintain the audience's interest throughout the video.

$$ Use innovative and visually appealing strategies to present the product and its unique features.

$$ Aim to convince the audience to purchase the product by showcasing its value proposition.

$$ If you choose a format that deviates from the provided structure but still covers all the required information, you will be rewarded for creativity.

$$ Feel free to experiment with different approaches while ensuring the essential aspects are addressed.

$5.$ Audiovisual Quality $(10\%)$

$$ Ensure clear audio and visual elements in your video.

$$ Avoid simply standing in front of a cellphone or computer and describing the product.

$$ Utilize appropriate applications or software from Google Play or the Apple Store to enhance the overall quality of your video.

$6.$ Call to Action $(5\%)$

$$ Close your video with a memorable and compelling call to action.

Encourage the audience to take a specific action related to the product, such as purchasing,