Assignment Task Overview

For this assignment, you will assume the role of a marketing analyst. Your consulting

firm has been hired to help with a campaign effort for the client company of your

selected product$/$service$.$ You will communicate your results in a professional

memorandum.

There are three steps to this assignment. Review all three steps before you begin.

Step $1$: Refer to the product$/$service you chose for your Value Proposition

Assignment.

The product$/$service you chose for the Value Proposition Assignment in Week

$2$ will be the subject of this assignment.

Review any feedback you received on your Value Proposition memo. You will

be writing a longer, more detailed memo about the same product$/$service for

this assignment.

Follow the specific instructions outlined in Steps $2$ and $3$ below.

Step $2$: Respond to each of the following questions as they relate to your

product$/$service$.$ Note the research and references requirement.

Your market segmentation memo will have three major sections.

Respond to all the questions in each section.

Your memo also must meet the re

Step $3$: Format your submission to comply with these requirements.

Communicate your case analysis results in a Microsoft Word document formatted as

a professional memorandum. Your memo will be longer than a typical one$-$page

memo. It is reasonable to expect this assignment to be about five pages in length,

single$-$spaced.

Here is a sample professional memo.

Here is a tutorial on writing a professional memo: memo$($

umgc.edu$)\_$

Address your memo to Vice President of Marketing Tiffany Morrow. Assume Ms$.$

Morrow is your boss at a fictional consulting firm called "Destiny Marketing." The

memo is from you, and your role is a marketing analyst at Destiny Marketing. This

memo is regarding the company, which is your client, and the client's product$/$service$.$This week you learned about leadership as a function of management. For this week's

assignment, you need to choose a leader of a Fortune $500$ company that you can

conduct some outside research on$,$ and address the following about the leader in a

two$-$page paper.

Name of the leader and the company and the industry the leader operates

within.

Position the leader holds within the company and number of years the leader

has held the position.

How did this person become the leader of this company? Did the leader create

the company? Was he$/$she appointed? Did he$/$she work internally for the

company or come from another company to take over? Explain.

Discuss the leader in terms of how he$/$she uses power in accordance with the

five sources and types of power from French and Raven in your readings.

Which does this leader rely on most? Least? Provide examples.

Discuss the leader in terms of traits $($Trait research from the readings$)$

Select one leadership theory from your readings that most resembles this

leader and discuss how it fits with this leader? Make sure to provide specific

examples of how this leader has applied or used the concepts from this theory

in his$/$her leadership and management practice.

How does this person's managerial skills affect him$/$her as a leader? Is this

person an effective manager? Why or why not? Provide support for your

response.

How does this person's abilities $($or lack of abilities$)$ as a manager affect

him$/$her has a leader?