Assignment Task Overview

For this assignment, you will assume the role of a marketing analyst. Your consulting

firm has been hired to help with a campaign effort for the client company of your

selected product$/$service$.$ You will communicate your results in a professional

memorandum.

There are three steps to this assignment. Review all three steps before you begin.

Step $1$: Refer to the product$/$service you chose for your Value Proposition

Assignment.

The product$/$service you chose for the Value Proposition Assignment in Week

$2$ will be the subject of this assignment.

Review any feedback you received on your Value Proposition memo. You will

be writing a longer, more detailed memo about the same product$/$service for

this assignment.

Follow the specific instructions outlined in Steps $2$ and $3$ below.

Step $2$: Respond to each of the following questions as they relate to your

product$/$service$.$ Note the research and references requirement.

Your market segmentation memo will have three major sections.

Respond to all the questions in each section.

Your memo also must meet the re

Step $3$: Format your submission to comply with these requirements.

Communicate your case analysis results in a Microsoft Word document formatted as

a professional memorandum. Your memo will be longer than a typical one$-$page

memo. It is reasonable to expect this assignment to be about five pages in length,

single$-$spaced.

Here is a sample professional memo.

Here is a tutorial on writing a professional memo: memo$($

umgc.edu$)\_$

Address your memo to Vice President of Marketing Tiffany Morrow. Assume Ms$.$

Morrow is your boss at a fictional consulting firm called "Destiny Marketing." The

memo is from you, and your role is a marketing analyst at Destiny Marketing. This

memo is regarding the company, which is your client, and the client's product$/$service$.$