Assignment Three - Email Marketing Prepared for Direct Marketing. Based on your learnings to date both within this class as well as prerequisite courses, please complete the following assignment individually. The report should be written in report form. You can use bullet points for lists but otherwise your reasoning should be delivered in paragraph form. In cases where you use external sources for information you must source where you have collected the information from. Overview You recently created a direct mail campaign for Kitchener Soccer Club to attract soccer players for house league soccer. Now they are looking to run a retention campaign via email marketing to try to get past customers to come back for another season. Many of their past customers have not returned since Covid closed their doors. Kitchener Soccer clubb has a database that they have given you access to that they have collected over the past few years of all their members. Their goal is to get 5 people to return to play house league soccer. The client is open to take your suggestion on what subset of their database should be targeted. They want you to pick a group that you believe you will have the highest success rate with and the group that you believe will be appreciative of the email. Task 1. Gain knowledge of how to succeed at email marketing by completing the HubSpot Email Marketing Online Certification Course 2. Upon reviewing the database provided determine the subset of database members that your email will be sent to. 3. Complete a Direct Marketing Creative Brief 4. Design an email that can be sent out to segment of the database that you have chosen using Mail Chimp 5. Outline how many people you will be sending this email to, when you will send it and how many registrants you believe will register (please show your math and assumptions) 6. Provide an overview of what it will cost to send the piece that you created out Submit a full proposal via the dropbox provided by June 24th 6pm. No late assignments will be accepted. Rubric provided on eConestoga Your proposal should include the following files: Each file should be named appropriately for the client to view: a PDF of your report which will include your creative brief, desktop email, Mobile Email, Budget, Sources and a copy of your Hubspot Certification an Excel file of your email recipients