Question: ASSIGNMENT TOPIC: It is about CONSUMER BEHAVIOUR STRATEGIC RECOMMENDATIONS 1. Choose a market within a specific context (social, cultural, economic, ) 2. Choose a product

ASSIGNMENT TOPIC: It is about CONSUMER BEHAVIOUR STRATEGIC RECOMMENDATIONS

1. Choose a market within a specific context (social, cultural, economic, …)

2. Choose a product within this market

3. Define the customer profile for the given product: on one hand, deeply describe the target based on the usual four segmentation variables (demographics, geographics, psychographics, behavioral, and on the other, build two different buyer personas, for example, a man and a woman, from that target.

4. Explain which are the customer behaviour that will drive their purchasing decisions. Describe the consumer decision- making process and its main stages and participants (influencers, …)

5. Which strategic decisions should the company take on the marketing activities for the product to ensure its sales success?

wordcount :1500 words

Step by Step Solution

★★★★★

3.57 Rating (157 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

ANSWER The market I would like to choose is the ... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Business Communication Questions!

Explain the stages of the consumer buyer decision process and describe how you or your family went through this process to make a recent purchase.

Describe the two main stages of product life-cycle impact management and the two sub stages of each.

Define the four main segmentation bases and list at least two segmentation variables for each.

In-depth audience analysis locates your local chamber of commerces community profile either online or in printed material that describes your local community. Write a paper on the following:...

Locate your local Chamber of Commerces community profile either online or in printed material that describes your local community. Write a page paper on the following: Illustrate the messages view of...

Martin Guitar Company is an interesting blend of old and new. The company employees remain true to the principle of high standards of musical excellence and the customers expect exceptional quality....

Based on the segmentation variables, how is Starbucks now segmenting and targeting the coffee market? By now, you should be familiar with the Starbucks story. After a trip to Italy in the early...

The SEC attempts to protect investors who are purchasing newly issued securities by making sure that the information put out by a company and its investment bankers is correct and is not misleading....

Software-procurement decision, ethics. Jorge Michaels is the Chicago-based controller of Fiesta Foods, a rapidly growing manufacturer and marketer of Mexican food products. Michaels is currently...

Prism Company is a pesticide manufacturer. Its sales declined greatly this year due to the passage of legislation outlawing the sale of several of Prisms chemical pesticides. During the coming year,...

You are a portfolio manager of a risky portfolio with anexpected rate of return of 14% and a standard deviation of 28%. TheT-bill rate is 4%. Suppose your client decides to invest in yourrisky port 2...

A zinc die casting has a critical dimension of 7.500 in when it solidifies in the mold at its melting temperature because 7.500 in is the corresponding mold dimension. What is the value of this part...

One of your colleagues is planning on changing (ie. altering the numbers) his collected data to make the data "say" what he wants the data to state. His plan is to submit the abstract to a national...

Assume food delivery firms like Swiggy are making huge profits. Higher profits may attract the entry of new firms into the food delivery industry. Explain what could be the impact of entry on the...

"This problem has such a simple solution. Why are we spending so much time discussing this? I could have been finishing my work instead of wasting my time here," thought Lamar while attending a...

Time Dilation: An astronaut travels at a speed of 0.95c away from Earth. The astronaut sends a light signal back to Earth every 1.0 s, as measured by her clock. An observer on Earth notes that these...

Question 8 The method, identifies each item in ending inventory with a specific purchase and invoice. O FIFO O Specific Identification O Weighted Average O LIFO

In a certain school district, 3% of the faculty use none of their sick days in a school year. Find the probability that 5 faculty members selected at random used no sick days in a given year.

Apex Products is one of three large firms that together share a major proportion of sales in the U.S. market for metal replacement parts for a certain type of industrial machinery. Consideration of...

What are some examples of promotional discounts that require the consumer to present a token? How can tokens be used in the targeting of promotional discounts?

What is the difference between a positive differentiating factor and a negative one? Is it possible for an item to simultaneously have both positive and negative differentiating factors?

Sallys Software Inc. is a rapidly growing supplier of computer software to the Sarasota area. Sales for the last 5 years, 2009 to 2013, are given below. Sales Year ($ millions) 2009 ......... 1.1...

Compute Paasches index for 2013 using 2000 as the baseperiod.

Compute Laspeyres price index for 2013 using 1990 as the baseperiod.