ASSIGNMENT TOPIC: It is about CONSUMER BEHAVIOUR STRATEGIC RECOMMENDATIONS 1. Choose a market within a specific context

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ASSIGNMENT TOPIC: It is about CONSUMER BEHAVIOUR STRATEGIC RECOMMENDATIONS

1. Choose a market within a specific context (social, cultural, economic, …)

2. Choose a product within this market

3. Define the customer profile for the given product: on one hand, deeply describe the target based on the usual four segmentation variables (demographics, geographics, psychographics, behavioral, and on the other, build two different buyer personas, for example, a man and a woman, from that target.

4. Explain which are the customer behaviour that will drive their purchasing decisions. Describe the consumer decision- making process and its main stages and participants (influencers, …)

5. Which strategic decisions should the company take on the marketing activities for the product to ensure its sales success?

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