What is the difference between a positive differentiating factor and a negative one? Is it possible for

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What is the difference between a positive differentiating factor and a negative one? Is it possible for an item to simultaneously have both positive and negative differentiating factors?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:13 AM

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What is the difference between a positive differentiating factor and a negative one? Is it possible for

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