Assignment Topic: Research approach

In this assignment, you will have to design and discuss the methods approach regarding a project relevant to customer purchasing intentions and satisfaction regarding a brand which you feel familiar with.

Please focus on the following areas:

Qualitative and

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or quantitative research approach

Types of data collection approaches which you will employ

Sampling approach

Sampling considerations

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sample size and non

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response

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Types of data

Examples of good feedback

$$As a reviewer, you will be required to provide feedback on each of the prompts.

When providing feedback, it is a good practice to first indicate what the learner did well on the assignment. After that, help the learner improve by providing specific, actionable advice on their assignment.