Assignment Topic: Research approach

In this assignment, you will have to design and discuss the methods approach regarding a project relevant to customer purchasing intentions and satisfaction regarding a brand which you feel familiar with.

Please focus on the following areas:

Qualitative and$/$or quantitative research approach

Types of data collection approaches which you will employ

Sampling approach

Sampling considerations $($sample size and non$-$response$)$

Types of data

Examples of good feedback

As a reviewer, you will be required to provide feedback on each of the prompts.

PROMPT

Demonstrate knowledge: Select at least $5$ of the key concepts. What did you learn about the topics that were covered?

PROMPT

Demonstrate self$-$mastery: Address how you will personally apply the sections in your research approach. Did you learn something that enhanced your knowledge or your perspective?

PROMPT

Demonstrate impact: How will you apply your acquired knowledge and perspective?