Assignment

You are hird by a Soft Drinks S. to conduct a tst to dtermine why the newly introducd soft drink brnd has not capturd the expected market share. Following the discussion that you had with the markting tam, you have idntified that brand awarness, brand imag, product positioning and product tast as potntial xplanations for the low performanc.

Basd on th abov cas proced with the following tasks: 1. Write a brief relvant Markting Research Proposal to address the above issue. 2. Formulte the relvant rsearch hypothses (1-4 hypotheses)

min 500 words