ASSIGNMENT-3

Learning Outcomes:

1. Demonstrate a solid understanding of overall marketing concepts, goals and strategies within the context of organizations goals and strategies (Lo 1.1).
2. Explain issues pertaining to marketing environment both internally and externally (Lo 1.2)
3. Build a strong understanding of the social, economic, ethical and technological challenges facing marketers (Lo 1.3 & 3.4).
4. Utilize strong analytical skills and tools to develop objective and effective marketing plan (Lo 4.3 & 4.5).
5. Demonstrate ability to think independently and systematically on the subject of developing the business feasibility assessment of marketing plan development. (LO.3.7)

Assignment No: 3

Marketing Plan

From the real international market, select a company of your choice wishing to start its activities in Saudi Arabia. The Company hired you as Marketing Manager of Saudi Arabian Region.

You have to establish a marketing department starting from the Analysis of the market, formulate overall marketing goals, objectives, strategies, and tactics within the context of an organization's business, mission, and goals designing and planning the entire function.

Write a Marketing Plan

1. Marketing Mix (4 Ps ) Analysis

Describe each of the 4Ps of your chosen company.

Product or Service

Identify the product or service by what it is, who will buy it, how much they will pay for it and how much it will cost for the company to produce it, why a consumer demand exists for your product, and where the product sits in comparison to similar products/services now available.

Place

Identify the location of the business, why it is located there (strategic, competitive, economic objectives), the expected methods of distribution, and timing objectives.

Promotion

Describe the type of promotional methods that will be used. Identify techniques such as word of mouth, personal selling, direct marketing, sales promotion etc. television, radio, social media and newspaper ads.

Price

The prices of the products or services that reflects the overall company strategy. Should be competitive as well as a reflection of the quality, costs and profit margin.