Question: ASSIGNMENTS 1. Summarize the key challenges CrmeCo faced when entering the Russian market. 2. Which regions should CrmeCo target and what are the consequences for

ASSIGNMENTS 1. Summarize the key challenges

ASSIGNMENTS 1. Summarize the key challenges CrmeCo faced when entering the Russian market. 2. Which regions should CrmeCo target and what are the consequences for its distribution network design? Support your recommendation and make your reasoning explicit. Specify gaps in the information provided and identify topics for further investigation. 3. When designing the distribution network, which of the following options would you recommend: . Maintain the status quo Operate with proprietary resources Partner with a local Logistics Service Provider (LSP) Partner with an internationally renowned LSP What factors should CrmeCo consider when making its choice? 4. Provide an executive summary (no more than one page), with recommendations for successful market expansion to the board of CrmeCo

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