• Assist with the below information your task in writing a Global Summary is to find examples in news/media articles of how the concepts fit into marketing.
• Next select a minimum of four specific concepts from the text that are of particular interest to you (NOT topic headings ) . If you wish to choose concepts from earlier modules you may do so. Then find current articles in the business press (the Wall Street Journal, the Financial Times, Fortune, Bloomberg Businessweek, USA Today etc.) that discuss/apply/relate to topics from the text that you selected. Read your article carefully, making notes about relevant content. You may find that more than one concept applies/relates in the same article. Finally, write a one-paragraph summary of the article and explain how the concept selected applies/relates. A one-paragraph summary should be written for each article.
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There are a few ideas in marketing that have a significant impact on a businesss strategy and success Brand equity marketing mix customer relationship management CRM and consumer behavior are four suc... View the full answer