Question: PLEASE FOLLOW THE DIRECTIONS BELOW AND PLEASE BE EXTREMELY THOROUGH!!!! Task in writing a Global Summary (VERY DETAILED) is to find examples in news/media articles

PLEASE FOLLOW THE DIRECTIONS BELOW AND PLEASE BE "EXTREMELY THOROUGH"!!!!

Task in writing a Global Summary (VERY DETAILED) is to find examples in news/media articles of how the concepts fit into marketing. For each global summary, look for the concepts of interest in substantive publications (e.g. Bloomberg Business Week, NY Time, WSJ, USA Today etc.). Please no social media sources (i.e. blogs, posts etc). Each global summary should relate to the week's module topics and/or concepts and contain at least 4 different concepts. More than one concept may be in the same article.

Topics and/or concepts ideas:

Product Classifications

Product Mix Pricing

Distinctive Characteristics of Services

Adapting the Price

PLEASE PROVIDE REFERENCES

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