Assume that Colgate-Palmolive (CP) uses 10%of its sales for setting its advertising and promotion budget in all regions across Canada. Sales in Alberta and British Columbia for Canadian Cold brand are forecasted to be 10 and 15 million respectively in 2003. If CP top management decides to go after Ontario where the projected gross profit will be $866,000 in the same year (2003), then what should the increase in market share be to cover the advertising expense? 

Answer rating: 100% (QA)

To calculate the increase in market share required to cover the advertising expense we need to deter... View the full answer