Assume that of the 27,000 people who go to the website, you will have a conversion rate of 2.2%. 

1. Hypothetically, why would you set a goal for a 2.2% conversion rate? 
2. Is that a good conversion rate for a marketing campaign? Why or why not? 
3. What does the ROI percentage tell us about the joint influence of marketing impact and net conversion rates?
4. How do we estimate and calculate conversion rates to help us plan our marketing?

Answer rating: 100% (QA)

Setting a goal for a 22 conversion rate could be based on several factors Firstly historical data or industry benchmarks may indicate that a 22 conver... View the full answer