Assume that PetSmart developed its own pet fitness robot (with both dog and cat versions) that encourages your pet to play chase indoors and outdoors, even occasionally sending out treats to encourage your pet to stay engaged. Which approach to pricing should PetSmart use for this new product? Do you perceive this to be a disruptive or sustaining innovation? Explain your reasoning.

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For a new and innovative product like PetSmarts pet fitness robot the company should consider using ... View the full answer