Assume that you are a change agent tasked to diffuse an innovation to members of community. However, you have never been exposed or worked with this particular community before so you realise the need to work with opinion leaders so they can assist you with the process of diffusion. 

Explain why it is important to work with opinion leaders in this instance.          (5)

Discuss how you would go about identifying opinion leaders in that community.  

Answer rating: 100% (QA)

ANSWER IS Working with opinion leaders in diffusing an innovation within a community is crucial for several reasons Trust and Credibility Opinion lead... View the full answer