Assume that you are a marketing manager responsible to facilitate the adoption of the product Oculus...

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Assume that you are a marketing manager responsible to facilitate the adoption of the product Oculus Rift. You need to attract the customer segment which plays video games in traditional ways and has never considered gaming with Virtual Reality. Keep the product Oculus Rift in mind and answer the following questions: Relative advantage - What are the relative advantages of using the Oculus Rift compared to its closest competitor: Sony PlayStation VR? Complexity - How complex is Oculus Rift for the consumers who have never used VR? • • Observability - What are the observable benefits of using Oculus Rift compared to traditional video games? • Trialability - Can the consumers try the product before they buy it? Please provide details on pricing and list places where Oculus rift is available for purchase. • Compatibility - How compatible is the product to the target customer segment's: needs and past consumption practices? Mention 5 primary benefits you would highlight in your marketing campaign for Oculus Rift. Provide your answer in bullet points. Assume that you are a marketing manager responsible to facilitate the adoption of the product Oculus Rift. You need to attract the customer segment which plays video games in traditional ways and has never considered gaming with Virtual Reality. Keep the product Oculus Rift in mind and answer the following questions: Relative advantage - What are the relative advantages of using the Oculus Rift compared to its closest competitor: Sony PlayStation VR? Complexity - How complex is Oculus Rift for the consumers who have never used VR? • • Observability - What are the observable benefits of using Oculus Rift compared to traditional video games? • Trialability - Can the consumers try the product before they buy it? Please provide details on pricing and list places where Oculus rift is available for purchase. • Compatibility - How compatible is the product to the target customer segment's: needs and past consumption practices? Mention 5 primary benefits you would highlight in your marketing campaign for Oculus Rift. Provide your answer in bullet points.

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Relative Advantage Advanced Technology Higher resolution and superior tracking for a more immersive ... View the full answer