The success of every business depends on adapting itself to the environment within which it operates. Discuss
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Question:
The success of every business depends on adapting itself to the environment within which it operates. Discuss 9 features and functions of business environment. (10 marks)
b) Identify and explain 13 techniques employed in business environmental scanning
(15 marks)
Related Book For
International marketing
ISBN: 978-0077446956
15th Edition
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
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