Assume that you are developing an advertising campaign for a new brand of toothpaste. Outline how you would develop the campaign by answering each of the following four (4) questions using a full paragraph to support each response.

2. Explain one or two types of advertising appeals you would use and why.
4. Describe the main message you will seek to communicate using these appeals.
6. Describe at least two types of media that you would use (be sure to include at least one print and one broadcast medium). Support your choices.
8. How you will develop the ads so that they will have the same look and feel for your campaign?

Answer rating: 100% (QA)

For the advertising campaign of the new toothpaste brand I would incorporate both emotional and rati... View the full answer