Assume that you inherited a company that makes and sells packaged ice. Traditionally, the company has sold to commercial users such as restaurants, supermarkets, or food distributors. You have decided to expand your customer base to include consumers.

Develop a statement of your target market(s), competitor targets, and a value proposition.

Answer rating: 100% (QA)

Target Markets 1 Commercial Users Existing Market Restaurants supermarkets and food distributors Emphasize reliability bulk orders and ontime delivery ... View the full answer