Assume that you intend to start a family business in Campus Town. Since it has access to both students and the general nearby community, develop a plan for your startup business for yourself and family. Considering current businesses that are already in the mix, you need to determine how you can be successful. Your business can be different than current offerings, but it could also be similar with something that would differentiate it from the competitor.

Please address each of the following questions.
A. Select a business and give your reasoning for your decision. Please consider the existence or absence of potential competitors.
B. Select one of the three general strategies for selecting target markets: undifferentiated, concentrated, or multi-segment marketing and explain why you feel that it fits your strategy.
C. With your target strategy, give a brief description of how your business would look like and operate.
D. How did your knowledge of your age segment inform your product choices?

Answer rating: 100% (QA)

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