Question: Assume the following regression line which resulted from plotting a shares risk premium against the market portfolios risk premium (in other words, the Characteristic

Assume the following regression line which resulted from plotting a shares risk

Assume the following regression line which resulted from plotting a shares risk premium against the market portfolios risk premium (in other words, the "Characteristic line" for a hypothetical shares risk premium): -1.5%+0.90 (Rm - Rf) Explain briefly what is the meaning of the alpha coefficient (-1.5) and the Beta coefficient (0.90) in this characteristic line.

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