Question: Assume the information from Question 1 Part A is correct. Cryocool s cooling systems are assembled using engineered components produced by third parties. One of
Assume the information from Question Part A is correct. Cryocools cooling systems are
assembled using engineered components produced by third parties. One of the most expensive
inputs is the fan system, which Cryocool sources in approximately equal quantities from two
independent companies, FANA and FANB, who are believed to have EBIT similar margins to
Cryocools When Cryocools production team backward engineered Cooltexs system, they
found that Cooltex uses a lower precision, but cheaper, fan system from FANC. The production
teams report to the COO recommended acquiring FANC to raise their rivals production costs, as
they believe FANC is the sole supplier of fans to Cooltex. The CFO believes a better solution
would be to acquire FANA so they could capture the hefty margins on fans.
Do you agree with the COO, the CFO, both, or neither? Why? Please be sure to use substantive
concepts from the Theory of the Firm to guide your answer.
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