Assume the role of a consultant hired by Stokely Creek Lodge to design an International Marketing Strategy.

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Question:

Assume the role of a consultant hired by Stokely Creek Lodge to design an International Marketing Strategy. 

Need a report for the management team of Stokely Creek Lodge, providing recommendations on how they should proceed, including supporting rationale.

Apply knowledge of marketing and international marketing concepts

Outline a market entry strategy for this company and provide a rationale to support the strategy.

Choose a product or service from the company that could be introduced into this new market.

Outline the changes that should be made to the product/service and your rationale for these changes. Outline the company's promotional strategy, i.e. Social media, advertising, personal selling etc. and the rationale to support this strategy.

Describe the company's distribution/place strategy by mapping its distribution network, and discussing intermediaries and the rationale to support this strategy.

Describe the company's pricing strategy and the factors that may impact pricing such as i.e. competition, cost, profit etc.

NOTE: This must be a coherent marketing mix strategy!

A better break down would be:

Executive Summary This portion of the report should outline the task, summarize the content of the report and highlight your strategies/recommendations.

Situational Analysis In this section:
a. Provide a brief summary of the company chosen to include, history, current situation, current marketing mix .

b. Provide a brief description of the country this company is planning on operating in and or has current operations. (A snap shot of the market, competition, opportunities and challenges).

International Marketing Strategy In this section outline a comprehensive strategy to include:

a. A recommended market entry strategy into the selected country, with rationale.

b. A discussion of how the product or service should be adapted to the market. Refer to the text for the chapters on product/service strategies. Provide rationale to support your recommended changes.

c. A discussion of recommended pricing strategy, with rationale.

d. An outline of a recommended distribution strategy with rationale.

e. A planned promotional/communication strategy with rationale.

A conclusion to sum up everything.