Assume you have used the Fishbein multiattribute model for analyzing two existing carpet brands, our brand and our major competitor, with the following results. What is the total attitude score of our brand?

Beliefs

Attribute Evaluation our brand our competitor

low price $+2-1+2$

durability $+3+2+3$

softness $-3+1+1$

reputation $-1+3+1$

Assume you have used the Fishbein multiattribute model for analyzing two existing carpet brands, our brand and our major competitor, with the following results. What is the total attitude score of our brand?

Beliefs

Attribute Evaluation our brand our competitor

low price $+2-1+2$

durability $+3+2+3$

softness $-3+1+1$

reputation $-1+3+1$

$-4$

$-2$

$2$

$4$