Assume you have used the Fishbein multiattribute model for analyzing two existing carpet brands, our brand and our major competitor, with the following results. For the table provided, which attribute needs most improvement to increase our brand's market share?

Beliefs

Attribute Evaluation our brand our competitor

low price $+2-1+2$

durability $+3+2+3$

softness $-3+1+1$

reputation $-1+3+1$

Assume you have used the Fishbein multiattribute model for analyzing two existing carpet brands, our brand and our major competitor, with the following results. For the table provided, which attribute needs most improvement to increase our brand's market share?

Beliefs

Attribute Evaluation our brand our competitor

low price $+2-1+2$

durability $+3+2+3$

softness $-3+1+1$

reputation $-1+3+1$

price

reputation

durability

softness