Assuming a post-covid world... Due to the success of the WFH campaign, Hawaii Visitors & Convention Bureau wants to expand the campaign to other major cities across North America and around the world however, the #ProudWorkAholic culture only exists in New York City. It is up to you to figure out how to make this campaign come to life for another major city. For example, how would this campaign work in a sleepy government town like Ottawa?

How should we expand this campaign?

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Location Ottawa Canada Target Audience Demographics Professionals aged 2545 predominantly working in government technology and finance sectors This includes policymakers analysts engineers IT professi... View the full answer