Question: Assuming that movie studios will be able to create breakthrough hits that are attractive for both Eastern and Western audiences, what type of global strategy

Assuming that movie studios will be able to create breakthrough hits that are attractive for both Eastern and Western audiences, what type of global strategy would that entail? What are some benefits of this type of global positioning? What are some of the risks? What do movie producers / writers / staff need to do in order to be successful in doing this?

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