Question: Assuming that you are an intern working under a supervision of a Marketing Manager of a company that produces personal care products. You have been

Assuming that you are an intern working under a supervision of a Marketing Manager of a company that produces personal care products. You have been tasked by your boss to evaluate the feasibility of introducing adult disposable diapers brand-named as "DYPEX" in order to capitalize on the growing demand for the product among old-age adults. This is especially true for those who have "difficulties" in urinating, a phenomenon referred to as incontinence.

You gathered some secondary data to assist you in answering the sub-question (a) and (b) below. You then show each step of your calculations to arrive at the solutions.

(NOTE: please round-up the answers to the nearest RM Million. You are not allowed to use a calculator for this task).

(a) Given the following facts, you are required to establish the market size for adult disposable diapers in terms of volume (pieces) and value (RM):

(i) Malaysian old-age adult population: 8 million. (ii) percentage of usage penetration of adult disposable diapers: 50% (iii) quantity of adult disposable diapers used per day: 3 pieces. (iv) manufacturers' selling price: RM 1.50 per piece. (v) there are 52 weeks or 364 days in a year

(b) Prepare a one-year Income Statement to establish the potential Net Profit/Loss After Tax for this new product assuming the following: (i) the first-year market share in terms of value: 10%. (ii) the cost of goods as a percentage of total sales: 40%. (iii) the advertising expense: RM 20 million. (iv) the sales promotion expense: RM 14 million (v) the corporate tax rate: 25%.

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