Question: Assuming you are a brand consultant, write memo to the CEO of Airbnb based on this case. In your memo: a) provide one insight you

Assuming you are a brand consultant, write memo to the CEO of Airbnb based on this case. In your memo:

a) provide one insight you gained from reading the case and

b) recommend one alternative solution/approach based on your insight

https://www.coursehero.com/file/40884674/Airbnb-unveils-new-identity-and-positioningpdf/#/quiz

https://www.warc.com/content/paywall/article/warc-awards-media/airbnb_never_a_stranger/109167

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