1. Assuming you have a budget of $600,000 for marketing and product development over the next six months, how would you allocate it between Equal Parts and Open Spaces?
   • Would you rather work on new designs for Equal Parts or new products/line extensions for Open Spaces?
   • From a consumer's perspective why does Equal Parts exist (what is the value proposition)?
   • From a consumer's perspective why does Open Spaces exist?
2. Would you use any of the budget to promote the parent company Pattern? Why or why not?
   • Why should the company evolve the brand architecture going forward? Is the current House of Brands approach the best one?
   • Are there cross-selling opportunities?
3. What are the challenges faced by DTC 1.0, and where and how do you see DTC 2.0 evolving? Do you find Pattern's DTC 2.0 vision compelling?

Answer rating: 100% (QA)

If I had a budget of 600000 for marketing and product development I would allocate it evenly between Equal Parts and Open Spaces That way both brands ... View the full answer