Assuming you successfully completed the Integrated Management Practice module and were invited to consult a new market entrant to the industry on a strategic plan for the company, what would you recommend in terms of:

3.1 Charting the companys direction (you need to propose a vision, mission, objectives)? (10 marks)

3.2 Proposing a competitive position? (10 marks) 3.3 Guidance toward implementing the strategy? (10 marks)

3.3. Guidance toward implementing the strategy? (10 marks)